90 %

Someone recently asked us where and how we do most of our creative work. The answer? Well, it might surprise you: 90% of our creativity happens in cars and hotel rooms.

There’s something oddly inspiring about a 4-hour drive—just the four of us, packed in a car, surrounded by music and ideas. Those long stretches on the road can be incredibly productive. And hotel nights? Our “parties” are a mix of fun and focused work. No distractions, nowhere to go—just the four of us, a bottle of something nice, and the music.

It’s in these moments, far from any stage or studio, there is room for new ideas and music...